Results Oriented Web Jumpstart Clinics - Session 1

Everybody has a website

But very few have sites that actually look professional, engage visitors, drive traffic and get results. Truly successful websites are built differently. Come learn from one of the top Interactive Marketing and Web Development companies in Dallas about the strategies and tools that leading websites are using to drive real results.

You will learn how to create an attractive, usable, feature-laden website using a revolutionary distribution of the world’s most popular open source website platform, Open Enterprise Drupal. Drupal powers 25% of the top 10,000 websites, including thousands of top brands.

Who should attend?

Small business and organization managers in need of a productive web presence on a tight budget. It is ideal for those who either want to manage their own site or need a solid understanding of modern web strategies and tools to better engage with their web team. Marketing Managers, IT Directors and other website stakeholders at midsized and larger organizations wanting to learn how to build a more engaging web presence, generate more traffic, build a bigger digital footprint, generate more sales and streamline processes. Any of the millions of people already using Drupal who want to go beyond just building sites and into creating highly trafficked, interactive hubs that makes a true business impact. The course is a mixture of lecture, demonstration and hands-on workshop time. Bring a laptop and leave with a results oriented website. No technical experience is required.

Course Schedule

Session 1: Introduction (Thursday, October 13, 2011)

Strategies for web success Understanding content management systems Open Enterprise installation and administration Session 2 – Content management (Wednesday, Oct 26, 2011)

Creating and editing content Navigation Theming and page layouts Session 3 – Online marketing (TBD)

Online marketing strategies - optimize your site to drive qualified, free Internet traffic SEO - Search Engine Optimization Social media setup - integrate your site with your Twitter, Facebook, LinkedIn, YouTube and other social media sites Session 4 – Advanced topics (TBD)

Conversion and Analytics - measuring success and converting visitors to customer Lean processes for driving continual success to help keep you on top Advanced Web 2.0 strategies