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יום העיון מיועד למנכ"לים, סמנכ"לים, מנהלי/ות שיווק ומכירות של חברות תוכנה, סטרטאפים, חברות פרויקטים מסוג B2B המעוניינים/ות לחדור לשווקים בינלאומיים עם מוצר חדש או קיים.

חושבים על פריצה לשווקים בינלאומיים?
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אנו מזמינים אתכם ליום עיון העוסק בניהול נכון של תהליך הפריצה לשווקים בינלאומיים לחברות תוכנה B2B באמצעות בניית אסטרטגיה שיווקית ואסטרטגיית רשת, המבוססת על ידע שלנו כיועצים המלווים חברות בתהליכים דומים.

Upcoming events (1)

Pricing B2B Software and SaaS Products for Global Success

Online event

Are you in doubt about how to correctly price your B2B software product for the global market? Is your SaaS pricing model broken? We are happy to invite you to our next live Webinar – Pricing Your B2B Software and SaaS products for Global Success – taking place on December 15, 2020 at 16:00 PM Israel Time (9:00 ET, 15:00 CET). Registration and details: https://www.eventbrite.com/e/pricing-b2b-software-and-saas-products-for-global-success-tickets-120532095743?aff=Meetup Note: An RSVP on this Meetup site will NOT be considered as registration for this event. Though pricing is one of the core elements in the go-to-market strategy of B2B software products, and in particular, of SaaS solutions, decision-making remains quite complex and misunderstood and its implications are often overlooked. Together with OpenView's Kyle Poyar, SaaS growth and pricing expert, we will arm you with the best methods and tips for smart pricing. The event will also include drawings for an Amazon Gift Card and a one-month Monday (for teams) subscription. Don’t miss out this opportunity to learn and earn! The Webinar will be held in Eng, however questions in Hebrew will be addressed as well. Presentation highlights: 5 Software Pricing Questions You Need to Answer to Expand Globally - Ori Ainy, Beam Global Are you planning to take your B2B software global? In this session, we will learn about the role pricing plays in your overall go-to-market strategy ‒ and address some of the most controversial and intriguing questions when setting up your B2B software prices in the context of global expansion: What to consider in defining my pricing metrics? Should my product be cheap or expensive? Should I publish my prices online? Should I set the end-customer price or the channel price? Should I manage a single unified pricelist across all geographies? How to Fix Your SaaS Pricing - Kyle Poyar, VP Growth, OpenView SaaS pricing and packaging options are almost unlimited and can be confusing. If you feel your SaaS pricing model is broken – this session is for you. OpenView's Kyle Poyar, SaaS growth and pricing expert, breaks down the top 5 pricing mistakes and suggests how to fix them. Kyle will cover: The importance of SaaS pricing and packaging The 5 critical pricing mistakes How to raise prices without losing customers How to select the pricing value metrics Kyle will show real-life SaaS pricing examples and suggest the right methods to set and manage the pricing of SaaS products. Agenda (Israel Time): 16:00 – 16:25 The 5 Software Pricing Questions You Need to Answer to Expand Globally - Ori Ainy, Beam Global Amazon gift card draw 16:30- 17:00 How to Fix your SaaS Pricing - Kyle Poyar, OpenView Monday subscription draw and Q&A About the Speakers: Kyle Poyar is VP Growth at OpenView, the expansion stage SaaS VC. He helps OpenView’s portfolio companies accelerate top-line growth by optimizing go-to-market strategy, product monetization, customer success and corporate development. Kyle launched OpenView’s Expansion SaaS Benchmarks, which now has 400+ participating SaaS companies annually. Before joining OpenView, Kyle was a Director at Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing. He completed 25+ pricing projects, which commonly drove ARR improvements of 10-20%. Ori Ainy is the Founder of Beam Global, which helps B2B software and startup companies penetrate global markets and successfully compete with global corporations. Ori advises on international marketing, sales, and bus dev and provides sales execution services, including recruitment of channel partners. He lectures on international marketing for the Export Institute and is a mentor and judge at MassChallenge. He holds an MBA from the Hebrew University. Registration and details: https://www.eventbrite.com/e/pricing-b2b-software-and-saas-products-for-global-success-tickets-120532095743?aff=Meetup

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