FREE #CapeMarketing Workshops for Small Businesses in Woodstock

Are you a start-up, entrepreneur or small business owner? Perhaps you just have an inkling of an idea and need some advice or inspiration.

We offer a relaxed and safe space for you to discuss any issues, ideas or success stories. If you have any marketing problems you need help with, you can bring them all to the table and tap into the wealth of experience and knowledge from the group.

We have a treat for you this week! We are lucky enough to have Deirdre Donnelly sharing with us her vast expertise on content marketing:

Topic: Content Marketing: The royal road that leads the customer – the role of copywriting in the customer’s journey

The rise of digital media and entrepreneurs has meant more people benefit from copy skills traditionally used in advertising or print media. Can effective copywriting help you boost your business? This talk considers why ‘content is king’, and shares some tips and tricks from the writer’s toolbox.

I know we have some budding content writers in the group! Definitely, one not to miss.

A bit about Deirdre:

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Deidre Donnelly (BA, Hons – Eng/Psych; MA, cum laude – Cultural & Media Studies) is a freelance writer, editor, lecturer and book reviewer. Her 15 years of experience include working for glossy magazines, including O, The Oprah Magazine SA; academic publishers, such as Oxford University Press; and on digital campaigns, like PnP Fresh Living’s Freshly Blogged competition. She currently creates and edits content for leading publishers and content-marketing clients, and lectures future brand strategists and creatives, part time. Subject interests include literature, pop culture, human-interest stories, travel, health, psychology, history, parenting, gender issues, food, entrepreneurship, and film.