Effective Communication: Play Tennis Not Golf

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Nonprofit communications today is more like a game of tennis than golf.

Your communications (whether print, person-to-person, web or social media) needs to be more than just “getting the word out” or hitting your message far. The winning formula requires you have a partner ready to receive, understand and respond—just like tennis.

Luis freely steals and shares with you great ideas from fellow social sector communicators Beth Kanter (http://www.bethkanter.org/), Holly Minch (http://www.lightboxcollaborative.com/holly-minch), Dan Cohen (http://fcpcommunications.com/cohen/), Nancy Schwartz (https://nancyschwartz.com/), John Kenyon (http://johnkenyon.org/about-john-kenyon/) and Rebecca Leet (http://www.leetassociates.com/rebecca-leet).

Together, we'll discuss how to put those ideas into action and build (or improve) your communications by making it a solid and worthwhile exchange with your supporters. Leave with a handful of simple tips you can start using today!

Luis Chabolla (http://www.linkedin.com/in/luischabolla) is the communications director at Community Foundation Santa Cruz County (http://www.cfscc.org/). He sits on the board of Idealware (http://www.idealware.org/), a national nonprofit helping organizations make smart decisions about technology. He’s also on the leadership team of ComNetwork Monterey Bay, along with Sharlene VanRooy (https://givesanbenito.org/staff-bod). Luis’ prior life as a poet, public radio talk show host, SF Yellow Cab driver, nonprofit executive director, development officer and board member contribute to his love of two-way communications.

Also, please be kind and remember to attend if you register. A no show is money poorly spent and a space that could have been filled by someone who truly wanted to participate.