Social Media to Engage Stakeholders (on Sustainability & CSR)

Is your company considering how social media will play into your next campaign? Are you a social enterprise interested in learning successful case studies of social media success? Attend this event, and you'll learn about effectively communicating cause-based marketing campaigns. We're excited our timing coincides with Social Media Week (http://socialmediaweek.org/newyork).

Our speakers include

Susan McPherson (@susanmcp1 (http://www.twitter.com/susanmcp1) on Twitter), SVP of Fenton Communications. Susan is extremely well versed on CSR. Previously, she has worked 14+ years in CSR, business development and marketing roles. She also is a member of Echoing Green’s Social Investment Council, the Clinton Global Initiative, and the New York Leadership team for 85 Broads.

Aman Singh, (@VaultCSR (http://www.twitter.com/vaultcsr)) Vault.com's Senior Editor, Corporate Responsibility and author of Vault's CSR blog, In Good Company (http://www.vault.com/wps/portal/usa/blogs/entry-list?blog_id=1462). Formerly with The Wall Street Journal, Singh is a contributing blogger for Forbes CSR blog and focuses on corporate responsibility, sustainability practices, diversity & women leadership in the workplace.

Cary Krosinsky (@csk99 (http://www.twitter.com/csk99)) is Senior Vice President at Trucost in North America. Trucost maintains the leading global database, objectively quantifying environmental impacts of public and private companies. Cary is also Lecturer at University of Maryland Smith School of Business. Cary has been involved in responsible investment for years, including as creating and overseeing the United Nations Principles for Responsible Investment (PRI).

Panel questions include:

What is CSR? Why has it become mainstream and required for businesses in today's climate? What role should social media play in CSR campaigns--including case study examples? What tools do panelists find best--Twitter, LinkedIn? What about Foursquare and Quora? What CSR communications trends do you see over the next 5-10 years? As always, there will be ample time to network with participants.

$10/donation at the door to cover room costs, thanks!