Google Analytics Workshop

In this workshop, we will explore how to track user experiences in Google Analytics (https://analytics.google.com/analytics/web/). First, we’ll build an understanding of an analytics campaign and what should and should not be tracked. With this information, we’ll be able to set up goals within Google Analytics.

Once we have goals in place, we’ll work to improve conversions through learning how to create effective A/B tests. Lastly, we’ll explore tools outside Google Analytics to gain a broader insight into the user experience we are creating on the web.

What we’ll do:

• Learn the differences between Google Analytics and Google Tag Manager (https://www.google.com/analytics/tag-manager/)

• Define conversion goals in Google Analytics

• Design an A/B test to measure conversions

• Set up custom reporting

• Examine other web analytics tools

Nick DeNardis

Nick DeNardis (https://twitter.com/nickdenardis) is the Director of Digital Communications (https://blogs.wayne.edu/web/) at Wayne State University (https://wayne.edu/). He takes an active role in the higher education web community by sharing his thoughts and real world analysis in the Wayne State Web Communications Blog. He is also the technical director for TEDxDetroit (http://tedxdetroit.com/), a once a year conference to spread positive ideas for the world from Detroit.

https://secure.meetupstatic.com/photos/event/4/e/d/7/600_460460183.jpeg

Agenda

6:30 pm to 6:40 pm: Welcome
6:40 pm to 6:55 pm: Introductions
6:55 pm to 7:00 pm: Info about Grand Circus
7:00 pm to 8:30 pm: Presentation and Q & A
8:30 pm to ?: Networking

Venue and parking

Grand Circus is located in the Broderick Tower (http://www.brodericktower.com/) near Grand Circus in downtown Detroit. The entrance is on Woodward, through two gold-colored doors.

Once inside, go to the end of the hall, and take the elevator to the third floor.

Parking is available at the Detroit Opera House parking garage, located on Broadway. Parking is $10 (unless there's a special event). There's also street parking on Woodward and Washington Boulevard (cost is $1/hour, two-hour maximum before 6pm; four-hour maximum after 6pm. Credit card only).

The Detroit Opera House parking garage is a short walk up Broadway and around the corner from the Grand Circus space. Here's parking information from the Broderick Tower website (PDF) (http://www.grandcircus.co/perch/resources/grand-circus-parking-map.pdf).