Companies that fail to drive a steady stream of highly qualified leads on the Web are finding it harder than ever to compete. Yet many organizations still struggle to free up the time and resources necessary to sustain effective ongoing Internet marketing.

During this talk, digital marketing expert Michael Schein will cover…

• Why a well-branded website is no substitute for content marketing The difference between online content that grows businesses and the kind that falls flat

• How to build systems to sustain the creation of remarkable online content

About the Presenter: Michael Schein is the principal of digital marketing agency Michael Schein Communications. He is an inbound marketing consultant, copywriter, business storyteller, and MacMillan-published author who has created online content and marketing campaigns for companies including eBay, Citrix, Interneer, Avectra, Arise Virtual Solutions, TESLA, Inc., SEER Interactive, and LinkedIn.

Joseph Franklyn McElroy

New York Travel & Hospitality Marketing Professionals

Career & Business

Marketing

Mobile Marketing

Online Marketing

Referral Marketing

Search Engine Marketing

Social Media Marketing

Lead Generation

SEO (Search Engine Optimization)

Email Marketing

Content Strategy

Inbound Marketing

Content Marketing

Conversion Optimization

E-Commerce

Better Than Branding: How to Transform a Company Into An Online Lead Gen Machine

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New York Travel & Hospitality Marketing Professionals

Better Than Branding: How to Transform a Company Into An Online Lead Gen Machine

New York Travel & Hospitality Marketing Professionals

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