Kodak's CPO to Speak on New Inbound Intiatives

Kodak's

Chief Packaging Officer

Comes to Market:

Kodak is an iconic American company that has been going through an enormous transformation. Its evolution from one of the best known consumer companies in the world to a B2B company is leveraging its culture of innovation and technology – especially in the packaging industry.

Join us at our first meet-up of 2015 – Monday, April 27th from 6 to 8 p.m. -- to learn how Kodak is embracing inbound marketing to establish itself as the thought leader in packaging -- and to generate qualified leads.

Come and hear Josh Fedeli, publisher of Kodak’s new content portal http://www.chiefpackagingofficer.com and Director of Sales and Accounts for Design2Launch, a Kodak business. He’ll share with you how he and his team:

· Started with a big idea

· Built a content strategy

· Got the right people on board

· Leveraged inbound techniques – personas, SEO, social media -- to build a solid foundation

· Put together a comprehensive launch plan

· Are analyzing results since launching 60 days ago -- and enjoying some early successes

This promises to be a fascinating discussion for our first meeting in a year. We look forward to seeing familiar faces and making new friends -- and telling you about more of the exciting things we’re planning for the months ahead. Light hors d'oeuvres and refreshments will be served.

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