Defining your audience and packaging your offering

Martyn Sibley has built a business based on blogging and consultancy. He recently realised that although he had great content and really good traffic he wasn't getting the sales that made his business sustainable. He changed this by identifying his audience and packaging his offerings to suit them.

Martyn will join us from Spain via a Google Hangout to talk us through how he did this and to answer your questions. Please register your attendance as normal so that we can all see who is involved but join us on Google Plus in the hangout at 7pm

Once you have a Google Plus Profile set you you can join the event here:

https://plus.google.com/events/c96mkkk3m3tscfcmorm8j905bgg