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💡 ┆ OVERVIEW

Emerging out of an interdisciplinary mash-up of economics and psychology, the field of behavioral design has matured into a problem-solving force. Behavioral design continues to demonstrate the value of collaborating across disciples, including strategic design, public policy, and data analytics. But collaboration can also invite complexity when methodologies collide. Who decides what problems to solve? What counts as evidence? What does success look like?

Join Action Design Network & IIT Institute of Design in a Zoom conversation with four behavioral designers who will share their experiences in the field and explore these issues.

⟶ Erik Johnson
Applied Behavioral Science Consultant, Co-Creator at ProductPsychology.com

⟶ Rachelle Martino
Partner, Industry Advisor, and Teaching Assistant, The University of Chicago Booth School of Business

⟶ Ruth Schmidt
Associate Professor, IIT Institute of Design (MDes 2009)

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⏱ ┆ AGENDA

⟶ 6:00 - 6:10: Introductions
⟶ 6:10 - 7:00: Panel Discussion
⟶ 6:10 - 7:15: Q&A & Discussion
⟶ 7:15 - 8:00: Networking

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✅ ┆ HOW TO ATTEND

Check Email

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🤓 ┆ ABOUT OUR PARTNER

Through exploreID, students, community members, and partners explore design at IIT Institute of Design (ID) through different lenses and projects, and alumni are invited to reconnect.

IIT Institute of Design (ID) builds responsible, cooperative, intelligent futures. Founded by László Moholy-Nagy as The New Bauhaus in 1937, ID is known for pioneering human-centered design and systems design. Today ID is home to the only US design school devoted completely to graduate students. But ID is more than a graduate school. ID is an international community of learners and practitioners who are addressing the biggest issues of our time by eliciting a power unique to humans: creativity. Learn more about ID at id.iit.edu.

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