Brandhackers "Groupon-ing Your Brand" Meetup
Details
Mark your calendars and join fellow brandhackers in another great debate on Mon, Feb 28th for a panel discussion on "Groupon-ing Your Brand". In our next brandhacker meetup we'll host a small panel of experts who will weigh in on:
*Groupon-ing Your Brand: Assessing "deal-of-the-day" social technologies. With the Wall Street Journal projecting that Groupon "is on pace to make $1 billion in sales faster than any other business, ever" are there ways your brand can leverage deal-of-the day social media strategies and technologies to increase sales and beat your competition?
Covering: With Groupon, Living Social, ScoutMob, Yipit, Facbook Places, BuyWithMe, Groop Swoop, Groupalia, TownHog, Agenzy.com, eWinWin, Dealradar, Dealery, and SocialDealMap and the hundreds of other "deal-of-the-day" web and mobile technologies popping up, do any of them make sense for your business and if so, How? Which one? Are they only able to target educated females? Are there other demographics out there who are the next frontier? Can non-retail businesses use them to drive sales in ways the competition hasn't thought of yet? What is the future for "deal-of-the-day" social technologies?
Brand strategies- A review of social couponing best practices and case studies (so far) of what brands have had most success with deal-of-the-day approaches.
The Panel:
Stefan Tornquist, Director of Research, eConsultancy (digital research company)
Beth Carlson, Senior Marketing Consultant, Living Social (deal-a-day vendor)
Drew Allen, Head of Sales/NYC, ScoutMob (deal-a-day vendor)
Jim Moran, Co-Founder, Yipit.com (deal-a-day vendor)
Kirk Reynolds, OutDoor Bound (deal-a-day small business success case study)
- TekServe: Team (Susan Wolfe) will be on-site with iPads so you can experiment with the devices
*Join Econsultancy and get the benefits of membership. Find out more here (http://econsultancy.com/us/hello/brandhackers).
#Brandhackers is a monthly Manhattan Meetup and social network showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together.
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We will be meeting at our regular location - RedSky at 47 East 29th Street New York, NY 10016. Phone: (212) 447-1820 find the Google Map here (http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=RedSky+at+47+East+29th+Street+New+York,+NY+10016&sll=37.0625,-95.677068&sspn=48.641855,109.423828&ie=UTF8&hq=RedSky+at&hnear=47+E+29th+St,+New+York,+10016&z=16&iwloc=A).
6:00-7:00 - Pre-Networking
7:00-8:00 - Brandhacker's "Groupon-ing Your Brand"
8:00-9:00 - Post Networking with the Panel
Drink Specials typically include:
• $5 well drinks
• $4 Bud Light and Miller Light
• $5 Cosmos
• Reduced rate for wine (maybe $5 or $6 per glass)
Make sure to check in at "Brandhackers" on FourSquare and Facebook the night of the event and look for us on the Meetup iPhone App