It's Never Too Early for Content Marketing

Each month, Content Conversations hosts a speaker or panel discussion around a topic relevant to the future of content marketing and publishing.

On July 10th we are excited to host Ariel Finkelstein, Co-Founder and CEO at Kampyle, and Gilad Komrov, VP Sales & Marketing, EMEA at Clarizen, in a panel moderated by Daniel Cohen, General Partner at Carmel Ventures, to hear firsthand about startups investing their limited resources of money, people, and time in content marketing. Why is it important? Where to start? How to translate it to measurable ROI? What mistakes to avoid?

About our speakers:

Daniel Cohen, General Partner, Carmel Ventures

http://photos4.meetupstatic.com/photos/event/4/9/3/6/event_246618742.jpegDaniel Cohen is a General Partner at Carmel Ventures, specializing in Consumer Internet, Digital Media and Software-as-a-Service investments. He joined the firm in April 2013 after 11 years at Gemini Israel Ventures. At Gemini he invested in various companies including SupportSpace, Adap.tv, Outbrain, Watchdox, Massive Impact, and Eyeview. Daniel began his career as a SW developer and product manager in a few Israeli high-tech companies. In his last position he ran strategic marketing for Commtouch (NASDAQ: CTCH). Danny has a BA in computer science and psychology from Tel-Aviv University and an MBA from INSEAD.

Ariel Finkelstein, CEO, Kampyle

http://photos1.meetupstatic.com/photos/event/4/b/7/a/event_246619322.jpeg Since co-founding Kampyle in 2007, Ariel has overseen significant growth in revenues, client base and staff. Ariel has built Kampyle into a company with a constantly expanding value proposition and more than 65,000 customers. He currently heads Kampyle’s positioning, thought leadership & go-to-market strategy. With extensive experience developing and successfully fine-tuning the SaaS business model for Kampyle, Ariel has become a sought-after speaker and recognized expert in the SaaS industry. Until today, Ariel has helped and advised over 500 SaaS companies from around the world. Ariel founded and heads the IGT “SaaS Business Challenges” Forum and, since 2010, also runs his own SaaS lecture series “The 10 Laws of Building a SaaS Company in Israel”, which is documented on Kampyle’s SaaS Business Forum (http://saas.kampyle.com/). Sharing his own knowledge and inviting international industry leaders, these SaaS lectures are geared to Israeli start-ups and expansion-stage companies enabling them to better face and deal with many of the business challenges facing SaaS companies.

Gilad Komorov, VP Sales and Marketing EMEA, Clarizen

http://photos3.meetupstatic.com/photos/event/4/d/9/6/event_246619862.jpeg Gilad brings with him over 10 years of experience in Inside Sales, Online Sales and Business development. Gilad is responsible for Clarizen's business activity in the EMEA region with global responsibility over sales operations and online marketing. Prior to Clarizen, Gilad spent over 9 years at LivePerson (NASDAQ: LPSN) where he held several positions in Sales and Business Development. In his last role at LivePerson, Gilad was the head of the SMB business unit, which was responsible for over 8,000 of LivePerson's customers and contributed over $25M to LivePerson's annual revenues. Gilad holds a B.A. in Business Administration from the Interdisciplinary Center, Herzliya and an Executive MBA from the Kellogg-Recanati program at Tel Aviv University and the Kellogg School of Management.