Finding the Soul of Your Brand

[Sorry I've done a bad job of actually holding meetups! I'm trying to make up for it by inviting Justin Foster to lead a free workshop that will change the way you think about sales and marketing for 2020...]

Your business is more than just an entity for making money. It is an expression of who you are and what you believe in. Like you, your business has a soul - the cumulative spirit of all the humans that your brand touches. Audiences are attracted to soul - that deep resonance that produces curiosity and trust. Connection to soul is what people are buying, not products or services. In this hands-on workshop, Root + River co-founder Justin Foster will guide you through a series of exercises intended to:

• Integrate your personal and business missions
• Codify your core beliefs and standards
• Create language that invites curiosity and provokes the soul
• Learn practical tips on expressing your brand’s soul in marketing.

All of this will be captured in a "Soul of your Brand" worksheet that you can use to guide your decisions moving forward.