Digital Transformation and the Monetization of Intellectual Property

How do you market something over the Internet that is secret for much of its life? This question has confronted business owners and inventors for years. Monetizing intellectual property can be labor intensive, high cost and largely reactive, resulting in many innovators not engaging in the market for their most valuable assets. According to some, despite being in the business of innovation, the IP industry has not yet experienced the benefits of increased speed, greater efficiency and expanded opportunities that digital networked transformation has enabled in many other industries.

A company called Ideation is seeking to solve these issues. Ideation provides a comprehensive ERP for managing IP that allows for marketing of IP without compromising its security. Founded in 2017, Ideation’s mission is to reduce the friction in the trade of intellectual assets and to provide a forum in which innovation can be secret and protected and yet still discoverable by those seeking the technology. Among the many unique features of the platform is the incorporation of Fully Homomorphic Encryption (FHE), which enables search and analytics to be performed on encrypted data. Utilization of ideation’s unique FHE allows encryption to take place in real-time in any browser, which opens the vast realm of business transactions to use FHE to secure communications, including using the power of the internet to market IP without unauthorized disclosure.

Our speaker for the June 16th WHIPgroup Technology Entrepreneur Meetup on Zoom is the CEO of ideation, Michael Miron. Michael has extensive experience in creating, building and transforming businesses, particularly those enabled or leveraged by information technologies. Prior to joining ideation, Michael was Managing Director of M2 Advisers, an independent management and investment advisory service to information intensive and technology enabled companies. Before that he was Chairman and CEO of ContentGuard, a digital rights management company he founded and spun out of Xerox. At Xerox, he was President, Internet Business Group, a separate operating unit he created to extract value from technology innovations from Xerox’ Palo Alto Research Center (PARC) by forming new businesses and where needed raising outside capital. He has also been a senior executive at Salomon Brothers, a management consultant at McKinsey & Company, held a number of management positions at IBM and began his career as design engineer at Ford Aerospace & Communications Corp.

We hope you can join us June 16th on Zoom to learn about the exciting developments in the forthcoming digital transformation of the market for IP.