UX and Content: The Power of Process w/Misty Weaver NEW VENUE

Building great user experiences around content is a challenge, because everyone is a stakeholder -- from the C-suite to the customer. But too many cooks are not good for communications.

When you don't have a dedicated content strategist on a project or team, you may be able to still fold it in. And, your process doesn't necessarily have to be "Content-First" for content strategy to work for you.

This talk will cover the parts of the content strategy process that members of a smart, content-aware team might be able to take on, highlighting quick wins in:

• Content audits and evaluation

• Content prioritization

• People workflow

• Real life handoffs and signoffs

• Inverted pyramid content organization

• Best practices for interface copywriting

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Agenda

6:00: Doors open

6:30-7:30: Talk - UX and Content: The Power of Process , Q&A

7:30-8:00 Networking

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Our speaker:

Misty Weaver is Content Strategy Lead at Portent, Inc. in Seattle, where she leads teams in creative and editorial content strategies. She is a guest lecturer at the University of Washington Information School, where she teaches Information Architecture, and she is a co-leader of Seattle's Content Strategy meetup.

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