What we're about

Hello! 301 Original LLC, founded by Kyle Asperger, specializes in Commercial Photography and Graphic Design.

Kyle's background in Graphic Design is what lead him to Digital Photography. Today he applies each skill set in fostering brands' creative sides, from individuals to Fortune 100's.

Through the 301 Original Workshop series, Kyle and his creative partners will host a variety of hands-on workshops in his studio located in Downtown Columbus. They'll range from Design talks to Photo Workshops, Critiques and much more thanks to 301's creative partnerships.

The 301 Original space is meant to push artists and creatives no matter how far along in their careers they are. We all grow together that way.

Looking forward to meeting you at the next workshop!

Kyle Asperger, Principal of 301 Original LLC (301original.com)

Upcoming events (2)

Make Times New Roman Great Again (a collab with Columbus Web Group)

301 Original is partnering up with our friends at Columbus Web Group for this talk!! We're excited (SUPER EXCITED!) to have Kyle Asperger present at this month's Columbus Web Group. Kyle has been hustling hard all across Columbus, you most likely have seen him at an event in town. He's been a great supporter of CWG and it's an honor to have him present! Who this presentation is for: • Typophiles • Design nerds • Anyone that works in a small company and somehow ended up having to do all of the design work because you have a degree in Marketing • Anyone who's ever typed anything, ever • Don't fancy yourself a designer? No problem! This talk is geared to a wider audience. Plus there's food if you get bored. If you can relate...read on my friend: The time is now. Time to resurrect Times New Roman from its grave. When creating brands, designers stereotypically throw shade at Comic Sans (but like all stereotypes, it's based on reality). Lumped in with Comic Sans, you often hear about Papyrus and Times New Roman (TNR for short) as being trite and just terrible all around. That may be true regarding the former two, that said, TNR, as overused as it may be, needs someone in its corner, fighting along side it. Too long has TNR been misunderstood. Times New Roman was originally designed by Stanley Morrison for a British newspaper, The Times, in 1929. Back in the day, the font elegantly served its purpose. What many fail to see is the reasoning behind a font's existence, trivializing typography. Most often, there's a rigid goal that the designer had to achieve. If fonts are handled with the tender love and care that only a designer can give, we could save the world from its impending doom. Typographically speaking, that is. Let's nerd out. Kyle's Goals: • Spark some designerly interest in the no-designer crowd • Show how consistency equates to an overall more professional brand • Bridge the gap between disciplines, designers and developers and project managers...yes they can all play together • Better understanding of design standards • A greater appreciation for Times New Roman • Reaffirmation that Comic Sans still sucks • Typography and how it plays a role in a brand • Kyle's reading list for the discerning typophile About Kyle Asperger Kyle is just the right type of person to be speaking about Times New Roman. He's always appreciated the nuances in life and ligatures alike. As founder of 301 Original, Kyle has been geeking out over fonts since 2010. Because of his extensive knowledge of the creative process, his network, and the simple fact that he gives a damn, he's on a mission build everyone up around him as he continues growing 301 Original. If he's not making brands, hosting Meetups and critiques, out on a photoshoot, building a stronger network, working out, or hosting people at his home office, Kyle can otherwise be seen sleeping. Because that's most of what he does. He's been a user since 1999. Of Times New Roman, that is. SCHEDULE 6:00pm — Socialize 💃 - FOOD WILL BE PROVIDED! 6:30pm — Presentation 🎁 7:00pm — Q&A 💬 7:30pm — Socialize 🕺 8:00pm — After Party 🐦 Twitter https://twitter.com/CBusWebGroup 👥 Facebook https://www.facebook.com/Columbus-Web-Group-753472671474796/ 📺 YouTube http://youtube.columbuswebgroup.com 📸 Photo Credit Blake Needleman • http://instagram.com/bleedles

301 Original July Photography Critique

60 E Spring St

— About the 301 Critique — This is an old school photography critique. Honesty and open mindedness are critical to the process as long as that honesty can be backed up by some learned experience. How it works: - Must bring a curated selection of semi-current work (up to 5 pieces) in either PDF or jpg form on a flash drive. - An optional introduction to the pieces will be welcomed then we'll open up for group conversation about the piece - Bring snacks and drinks if you like, always nice to have something to munch on during these critiques - 5 minutes per image (helps us to stay on track throughout it) Rules: - Be respectful - Backup whatever you say with experience - Keep an open mind - Nervous? Great! Lean into it The 301 Original studio is a safe space. That means we are judgement-free. Anything goes here (there better be a good reason behind it though) so don't hesitate to push creative boundaries. — Donations — 301 Original is proud to support Imerman Angels. If you'd like to make a donation of any amount to this Chicago based organization that provides current cancer patients with Angels (mentors) to help them through their treatments, cash donations are encouraged. Kyle's Mom, Liz, has been an Angel for just over two years now. Hope to see you at the 301 Original critique. — Logistics/Parking — Studio Address: The Sixty Spring Building - 60 E Spring St, Unit 113 Columbus, OH 43215. Metered parking is available along 3rd and Spring Street, lots are available across the street from the Studio ($3 & $5 weekend parking) and there’s a garage located half a block west on Spring. When you arrive, look for a gated courtyard on the North side of spring, we’ll have someone there to let you in and point you down the hall to Unit 113 and the fun. But if you catch us slipping and no one’s there, dial #184 at the gate and Kyle will buzz you in/come get you.

Photos (110)