September Digital Marketing Breakfast
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The Social Landscape of PR
The advent of social media channels has changed the landscape of PR, media and analyst relations dramatically and permanently. Blogs, online news, search and social are reshaping and in many cases eclipsing traditional strategic communications, while the downsizing of editorial staff and writers means your typical PR targets are now fragmented and harder to find. Who is influencing your audience? Who has a critical mass of followers that can make a difference? You might be surprised. Come to the PSU Quarterly Breakfast to hear a panel of Social PR experts. Explore the new landscape and learn how to navigate it effectively for high-impact results.
We're excited to announce the panel for this breakfast:
• Siouxsie Jennett, Mambo Media – The Methodology of Integrating Social into Your PR Program
• Pam Abrahamsson, Stephenson Group – Impact of Social Media on Traditional PR
• Kelli Matthews, University of Oregon - Social Media & Ethics
• Casey Boggs, LTPR – Crisis Communications and Social Media
For any questions, please contact Della Shanley at dshanley@pdx.edu.