Building Partner Sales in B2B Tech Startups

As many B2B tech companies go to market, they find that building a channel / partner program offers a great way to increase sales and market penetration while delivering more value to their clients. Channel partners can open new opportunities and even entire new markets, but making these relationships deliver results is much more challenging than direct sales. Enabling partner sales efforts, managing complex sale cycles with numerous stakeholders, working with product to insure integrations and other channel specific requirements are met are some of the challenges. As well, setting management expectations and dealing with the very long sales cycles involved is another challenge often faced in such settings.

Join us for a conversation with two channel leaders from the Boston area who have the experience of building a channel from scratch for their companies. Our speakers include:

• Sloan McCauley (https://www.linkedin.com/in/sloan-mccauley-9a91795), Director, Channel Sales at Localytics

• Heather Mason (https://www.linkedin.com/in/heathermason1), Director of Alliances at InsightSquared

AGENDA

• 6:00 pm - Networking

• 7:00 pm - Channel Panel Talk

• 7:45 pm - Q&A with audience

• 8:00 pm - Wrap-up

This will be a great session for anyone in sales, especially those that are looking to scale early stage startup sales. We look forward to seeing you in November and please continue to share with your friends and colleagues in sales as well as over LinkedIn and Twitter­. Our hashtag is #BOSSales (https://twitter.com/search?q=%23BOSSales&src=typd) and Twitter account is @Enterprise_Sale (https://twitter.com/Enterprise_Sale)­­.

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DIRECTIONS & TRANSPORTATION

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ABOUT OUR SPEAKERS

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VISIT OUR SPONSORS

• If you want to engage with customer better on mobile, visit Localytics (https://www.localytics.com/)

• If you are looking for a kickass mobile sales assistant app, download Spiro (http://spirohq.com/)

• If you want to extend your social selling reach, we recommend GrowthChamp (https://www.growthchamp.com/)

• If you need to increase the performance of your sales reps, talk to Selleration (https://selleration.com/)

• If you are running events and need better check-in software, Boomset (https://www.boomset.com/) is great

• If you need a live video platform for your events, Livestream (https://livestream.com/) is your best bet

If you would like to learn more about being a sponsor, please reach out to Mark Birch at mark@entsales.com for more information.