More Research, More Frequently w/ Chris Avore // Head of Design - Nasdaq
Details
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More Research, More Frequently: How to Sell Your Stakeholders on Design Research
To lead a successful research practice in your organization, you need access—to customers, staff resources, and the availability to identify patterns surfaced over time. Unfortunately, many designers find themselves reacting to ad-hoc or sporadic attempts at research rather than cultivating opportunities to really practice strategic design research.
This session won’t focus on methods or approaches to research, or why research is important to build better products. But people new to research or those in mature research teams can learn new perspectives to make research an organizational priority.
In this session, you’ll learn how to:
• Build an expectation of customer insights throughout the product development lifecycle.
• Use research outcomes to influence business and product strategy
• Create a culture of learning and validation as you share findings
• Convince the C-suite to invest in more research, more frequently
Let's make it personal (Please fill this out before our event)
Below is a link to a brief survey that will explore how design or UX research is currently deployed in Charleston-area organizations. Chris will summarize and speak to these results during his talk on August 3rd.
https://prodaq.wufoo.com/forms/p1lbba6915ra3tq/
About our Speaker
Chris is the Head of Design at Nasdaq (http://www.nasdaq.com/), where his team designs the vision of a more elegant, useful, and profitable portfolio of software products for the global stock exchange. He has successfully positioned design and its methods as a primary competitive differentiator to Nasdaq’s customers, colleagues and partners, and the executive team. He’s currently writing a book on Design Management and Leadership for Rosenfeld Media (http://rosenfeldmedia.com/) and has spoken at international conferences such as the IA Summit, Interactions, Webvisions, and more. Prior to Nasdaq, Chris was an independent design practitioner for startups, agencies, enterprise customers, and the federal government for over 10 years. He started his design career with Santee Cooper in Moncks Corner, South Carolina, in 1999.