Using Social Media to Build Your Personal Brand with MEG CALE


Developing a personal brand using social media is essential for today’s job market. Join us to discuss the specifics of leveraging your internet presence and learn how to successfully implement strategies to boost your business opportunities.

In this workshop, we will be discussing personal branding, content marketing techniques, and ways to entice potential employers.

The key learning points:
• Personal branding
• The role of smartphones
• Content marketing strategies
• Web-based networking


Meg Cale is a social media influencer and community educator. After finishing her MPA and research practicum, she moved to South Korea and started her blog; the rest is history. Four years and hundreds of thousands of pageviews later, Meg now focuses on the intersections of travel, culture, and new media. Meg’s first book, “Slacktivist: Using Digital Media to Create Change” will be released June 1, 2017. Meg’s subject matter expertize has been featured in Cosmopolitan Magazine, Go Magazine, Out Traveler, Nylon Magazine, Matador Network, Elite Daily, Buzzfeed, Korea Observer, and India's The Quint.

Follow her @MegCale or check out her blog