Content Marketing and Content Strategy: A Peaceful Coexistence?

Content professionals across the globe are flummoxed by the terms content marketing and content strategy. What do they mean? Is there a difference between them? How do they intersect and do you need to understand both to create great content? And is there anything you’re going to learn in this talk that’s going to help you do your job better? YES!!! Join Ahava Leibtag as she explains what you need to know in order to be a superhero content professional.

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Ahava Leibtag is passionate about content and prides herself on tackling the toughest content projects—from healthcare to higher education to hip-hop (seriously). She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her first book, The Digital Crown: Winning at Content on the Web (http://www.amazon.com/The-Digital-Crown-Winning-Content/dp/0124076742) was published by Morgan Kaufmann in November 2013.