Content Strategy vs. Content Marketing: How to Grow Your Business with Content

Learn what it takes to grow a company using content. This talk will explain the differences between content strategy and content marketing, as well as how you can sell them to decision makers. Content strategy can be aligned with business goals and help you get a higher return.

About the Speaker:

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Michael Riley is a serial entrepreneur who also writes about tech and startups. He cofounded Boxter and founded the web content platform Simplpost. He is active in the local community working with Philly Startup Leaders and founded the Philly Startup Tech organization.