How Core Values Should Inform Your Content Strategy

One of the common questions brands ask about content is this: how do I figure out what to create? How will they find and create new, relevant content without straining their resources? Even individuals creating a personal brand face this question. In this presentation, Double Good Media founder Cecily Kellogg will discuss how to determine your core values and how to then use those values to inform your content strategy.

Event Timeline:

• 6:30-7:00pm - Networking

• 7:00-8:00pm - Presentation

• 8:00-8:30pm - Q&A

About Our Speaker:

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Cecily Kellogg is a natural storyteller with years of public relations, marketing, and digital strategy experience. In 2007, Cecily founded Double Good Media, a boutique agency developing content strategies to help startups, businesses, and executives sharpen their marketing messages and build thought leadership. She’s a reformed blogger, a non-native Philadelphia evangelist, a mother and wife, and a writer with a book in process. She also has a slightly unhealthy relationship with social media and hair much pinker than it should be at her age.