Step 1: Market Segmentation & Customer Discovery

This monthly meetup brings together entrepreneurs, engineers, designers, educators and students on a journey through MIT’s Disciplined Entrepreneurship framework to solve a social pain point in Santa Cruz which can scale to other communities.

Each session builds off the last, but you will have no problem joining in at any time.

Participants will take home Practice Tips for use in your current business or product development.

Step 1: Market Segmentation and Customer Discovery

Building off the SC problems identified in December, we'll begin brainstorming & narrowing potential customers & markets then get out and talk to people.