Paths to Action (Climate Week NYC)
Details
We hear about new environmentally responsible practices and clean tech all the time, so why aren’t we seeing sweeping results?
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The problem isn’t lack of technologies or policy solutions; it's apathy at both personal and corporate levels.
To achieve real progress, we need to design for factors like URGENCY, MEASURABLE IMPACT, SELF-INTEREST, and INTUITIVENESS of action. In other words, for people knowing:
• Delaying is as catastrophic as doing nothing
• I can have real impact (not a drop in a bucket)
• Acting now benefits me personally
• I have a list of things I can easily do today
We’ll discuss how we can create real behavior change among consumers at scale to support environmentally responsible practices, policies, and products.