THE BIG NAMES - and how to work with them - Oct 24th - save the date

The next AppFusion meetup will look at the ups and downs of licensing celebrities and big brands for your apps.

You might not know that people like Jamie Oliver hire licensing brokers to help "rent out" their names to interested parties - such as app developers.

There is an incredible array of brands and celebs looking for these intellectual property deals - everybody from TV chefs to London Underground to football clubs. Licensing a brand costs less than many think, and there's much more scope for publicity and marketing. Renting a brand that's proven to be popular might well be easier, quicker and cheaper than trying to be the next Angry Birds.

On the 24th, AppFusion will hear from those involved in licensing deals. Speakers will be confirmed nearer the time but for now please just save the date - Monday 24th October, 7pm, Club Bond - and watch out for more announcements.

In addition to our speakers, there'll be plenty of the usual networking and socialising between developers and publishers, so don't miss out!

See you then

Jason Dunne