Hard things about Product - How to achieve product market fit by Dan Olsen

Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. Product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to:

1. Determine your target customer

2. Identify underserved customer needs

3. Define your value proposition

4. Specify your MVP feature set

5. Create your MVP prototype

6. Test your MVP with customers

Dan will illustrate these concepts with real-world examples and a comprehensive case study. Come learn how to turn product management into more of a science than an art to improve your odds of success.

Dan Olsen is a product management trainer, consultant, and author. At Olsen Solutions, he works with CEOs and product leaders to build strong product teams. His clients include Google, Facebook, Amazon, Uber, Box, and Walmart. Dan is the author of the bestseller The Lean Product Playbook. Prior to consulting, Dan was a product leader at Intuit and several startups. Dan lives in Silicon Valley, where he founded the monthly Lean Product Meetup which has over 10,000 members.
https://dan-olsen.com