Crafting a good product strategy is Hard - (Hard things about Product)

The goal of this talk will be to give people a set of ideas/tools to help them understand product strategy, develop an effective product strategy, and execute that strategy.

This solves a common pattern I see. Many teams treat goals as a short-hand for strategy (i.e., our strategy is to increase engagement by 20%), which focuses the team on short-term results that aren't tethered to a clear north star. This working mode is often a key factor leading to disruption by competitors who are more long-term focused.

In this talk, we will answer three key questions:

• What is product strategy and where does it fit?
• How to develop and communicate product strategy?
• How to make measurable progress towards product strategy?

Come, join us and learn from one of the best in the industry.