Why Your Brand is More than Just Your Logo

A memorable logo is important. However, a brand is so much more than a logo. It's more than just visual identification or the way your business card is printed.

A brand is the emotion behind what someone feels, sees, and says when they interact with your organization on any level. Therefore a brand bears much more responsibility than a logo.

In this talk we'll explain what this means so you will never looking at branding the same way again. You'll learn from leaders in the field and walk away understanding why your brand affects everything you do and say from now on.