Real Time Insights for Advertising Tech using Apex

A leading Ad Tech company serves billions of advertising impressions and collects terabytes of data from several Data centers across the world. In batch data processing, data is collected at different geographic locations and processed at regular intervals. This system brings delay of at-least 1 hour before an event is accounted for.

The goal of having realtime streaming was to provide Publishers, Demand Side Platforms' (DSP's) & Agencies actionable insights in a few minutes from the time of event generation

This Ad Tech company uses DataTorrent RTS powered by Apex for

• Real time reporting.

• Resource monitoring.

• Real time learning.

• Allocation Engine.

Tushar Gosavi from DataTorrent will take the audience through the architecture, custom operators developed, use-cases for realtime & the challenges involved in implementing streaming systems at scale where multiple data centers are in play.

Tushar is a senior engineer at DataTorrent and has worked in distributed systems and storage domains

Agenda:

6.15 - 6:30 : Registration and Tea

6.30 - 7.15 : Operability as a first class citizen - Amol Kekre (Co-founder & CTO, Datatorrent Inc.)

7.15 - 7.30 : Tea Break

7.30 - 8.15 : Ad tech - Use of DataTorrent/ Apex

8.15 - 8.30 : Q&A