DAA New York|Marketing technologies, customer data and analytics

Learn how integrating your enterprise data warehouse and digital analytics platform can optimize your marketing strategy.

Every day, marketers confront a multitude of tough challenges to ensure that their organization stay ahead of the competition and their campaigns break through the clutter. These challenges range from targeting the right audiences to personalizing messaging to leveraging new digital technologies to effectively orchestrating complex multichannel marketing campaigns in real time. The success of such efforts will ultimately be enabled or constrained by organizations’ success in integrating and harmonizing customer data in real time.

Through a roundtable based discussion, led by subject matter experts, you’ll learn:

• The value of integrating your primary digital analytics technology (e.g., Adobe Analytics or Google Analytics) with third-party technologies (e.g., Enterprise Data Warehouse) to deliver relevant and personalized experiences based on customer behavior across the enterprise • How your peers have integrated analytics and third-party technologies to deliver client experiences

This symposium is intended for analytics professionals who analyze data to deliver relevant and personalized experiences, technologists who work closely with marketing and/or stakeholders who make business decisions based on marketing data. Agenda
5:30 - 6:00 PM - Networking, beverages and snacks
6:00 - 7:30 PM - Roundtable discussion