SEO Meetup: Schema.org and the use of Tags

This month's topic is: Schema.org and the use of Tags

Presented by: Daryl Welch and Colleen Wright

Sponsored by: Christina Peterson

Search Engines are pretty good at indexing your website content, but not so good at interpreting what your content actually means. That's why Google Bing, and Yahoo released schema.org, a platform that allows you to tag your HTML code to let the search engines know what type of content you have on your pages. For example, if you have a product on a page, you need to use the "IndividualProduct" tag. If you mention a retail store, you should use the tag "LocalBusiness".

There are tags for events, reviews and videos. There are literally hundreds of tags you can add to your pages to help the search engines identify the type of content on your site.
If you are looking for a more detailed explanation about schema.org, check out the documentation tab on their site. If you have a Wordpress site, check out the plugin "Schema Creator by Raven".

Keep in mind, this is a very time-consuming process and you'll need to keep doing it as you add new pages to your site. But, if you take the to to do it, Google will reward you with much more visibility.

Agenda:
6:00 Sharp - 6:15: Mingle and Network
6:15 - 6:30: Quick member intros
6:30 - 6:35: Five-minute shameless plug by event sponsor
6:35 - 7:05: Main Presentation
7:05 - 7:35: Q&A
7:35 - 8:00: Network and Mingle

Welcome to the SEO Tips and Tactics Meetup

Want to meet industry professionals?
Looking for some ideas to further your Internet marketing strategy?

Then you've come to the right place. This monthly event is typically held on the fourth Wednesday of every month and we start with an icebreaker topic and then move in to an open discussion that includes lots of Q&A. We have wi-fi, a computer and a projector, so not only do we discuss, we can actually look at examples as we talk about strategies and tactics.

Please come join us and mingle with industry professionals and people interested in Internet marketing.

FREE ROOM, BUT......

The rooms at our locations are free and we appreciate the venues that provide us with a location to meet. We ask that you help us support the venue by purchasing some food and beverage during our meetings.