Crypto-Communication: Whitepapers, Tokens, Crowdfunding and Community

THIS IS A PAID EVENT:

Click here to purchase a ticket: https://www.picatic.com/crypto-communication-va1

You’ve heard a lot about blockchain technology (BT) cryptocurrency, initial coin offerings (ICOs) or token generation events (TGEs), but what are these technologies and new fundraising strategies for startups? Specifically how can communications professionals level up on the terminology, rhetoric and skills necessary to help businesses communicate their blockchain solutions to all audiences. Vanbex Academy’s introductory course on Blockchain Technology for Communications Professionals will walk through the communications strategies and audience types in the blockchain ecosystem today. This is a broad survey of the technology, communicating for blockchain solutions vs. fundraising, the fundraising journey for blockchain companies, how to describe blockchain vision, application and business models to different audiences.

Who is this for?

Communications professionals seeking a broader understanding of BT and eager to begin helping blockchain companies communicate their vision, products, services and funding goals within their community.

Learning Outcomes

Broad understanding of BT solutions and communities
Specific BT products, services and messaging used today
Conceptual framework for segmenting audiences
Understanding fundraising requirements and the overall journey
Confidence to contribute to BT discourse and communicate effectively

Your Instructor

Matt Lockyer is Head of Blockchain Communications at the Vanbex Group and a blockchain technology solutions advisor for several Vanbex Ventures portfolio companies. Passionate in applying blockchain technology for disintermediation and efficiency gains across multiple industries, Matt has become an expert researcher of the blockchain ecosystem. With a background in Computer Science and university lecturing, Matt is uniquely qualified to deliver programming on a frontier technology. He currently enjoys high level architecture, cryptoeconomics, mechanism design, token modelling and decentralized business models.

Provided: buffet style dinner snacks and refreshments