Brown Bag Lunch: Intro to game thinking with Lennart Nacke

Game thinking is a problem-solving process that uses strategies from game design and gamification to help drive the design of user experiences in digital or non-digital applications. Incorporating game thinking into the UX process can 1) foster users’ intrinsic and extrinsic motivations to engage with the application, and 2) engage users in a learning and mastery process, in which they develop the abilities needed to accomplish their goals throughout their user journey

In this talk, Lennart will explain how game thinking works as a problem-solving strategy and provide practical takeaways for designers who are interested in using game thinking in their UX process.

About Lennart:
Dr. Lennart Nacke is an author, gamification strategist, UX entrepreneur, and associate professor. He co-founded MotiviUX, Inc., a company that uses gamification to create enjoyable personalized user experiences that lead to positive behavioral changes and self-improvement, engaging customer and employee relationships, or meaningful learning. As an Associate Professor for Human-Computer Interaction and Game Design, he directs the HCI Games Group at the Games Institute of the University of Waterloo.