Lora Schellenberg - B2B marketing strategy & Alex Vail - Crisis Management

Welcome to our 2nd monthly Eventprofs London meetup!

Please come along to gain new insights and ideas for your own events, make new connections and meet other event professionals.

There will be some drinks and nibbles provided plus we will go to a local pub afterwards to continue the conversations.

We are delighted to confirm Lora Schellenberg, Marketing Manager at Altius will be discussing how to use events for your B2B marketing strategy. Our 2nd Speaker is event industry guru Alex Vail, Event Director at UK Finance and Author of the popular "The Guide to Events" series!

This month we will be hosted at the wonderful event space at Red Badger - a huge thank you to the team at Red Badger for their support.

If you are involved in events and want to learn new ideas or are new to organising events then do come along. Not only is it a great way to gain new skills but its also a perfect place to look for event talent, tools and suppliers.

Register as soon as possible to avoid disappointment, as numbers are limited. We look forward to seeing you all on February 21st!

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Agenda:

• 6:00 pm - Doors open with drinks, nibbles and networking.

• 6:30pm - Lora Schellenberg - Top Tips for Building Events into Your B2B Marketing Strategy

• 7:10pm Drinks, nibbles and networking

• 7:30pm - Alex Vail - Crisis Management for #eventprofs

• 8:10pm Wrap up & move to a local bar for more drinks and networking

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Lora Schellenberg - Top Tips for Building Events into Your B2B Marketing Strategy

Events have become an essential part of any modern marketer’s strategy. It’s no wonder, since many of us find ourselves craving more personalised, off-line experiences.

As a seasoned events marketer, Lora will share her top tips on building events into your B2B marketing strategy in 2019, all in an agile, straightforward way.

About Lora:
Lora Schellenberg is B2B Marketing Manager at Altius, a rapidly-growing business intelligence and data science consultancy.

Previously, she spent 3 years as Marketing Manager at global education company General Assembly, playing an integral role in growing London's campus into a world-class European headquarters.

In 2016, she co-founded Circle, a community aimed at advancing women's careers in our new world of work.

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Alex Vail - Crisis Management for #eventprofs

The natural state of the event manager is apparent calm in the face of impending disaster. When everyone around you is looking for reassurance on the small things, how do you execute an event effectively when something big actually goes wrong? In this talk, Alex Vail will run through some real examples of onsite horror stories and discuss strategies to deal with event management crises.

About Alex:
An events director and author with a proven track record in creating exciting, high-quality and financially successful events and brand activations all over the world, Alex started working full time as an in-house events manager in 2005 and has since produced over 800 conferences & events across the technology, education, finance, innovation, publishing, marketing, luxury retail, HR, health, aviation, corporate governance and legal sectors. In 2017, he turned this experience into three books in The Guide to Events series. He blogs at www.guideto.events and can be followed on Twitter & Instagram @guidetoevents.