Name: Health 2.0 STAT - October 24, 2013
Start: 2013-10-24T18:00:00-04:00
End: 2013-10-24T21:00:00-04:00
Location: The Barking Dog

Aquilent is pleased to announce the list of speakers for the upcoming Health 2.0 STAT event on Thursday, October 24, 2013, at The Barking Dog in Bethesda. Registration is now open!

Plan to join us the evening of October 24th to hear a rapid-fire series of short presentations from six Health 2.0 leaders. The presentations will be followed by a panel style Q&A session, led by a moderator, who will facilitate and explore a range of topics. The presentations will highlight results associated with the innovative implementation and use of Web 2.0 based solutions in the healthcare market, at government agencies, and from a patient and user perspective.

Topics and Speaker Bios:

1) GetTheGreen.org

During Alison’s presentation, she will talk about how Hispanic Communications Network (HCN) developed the GetTheGreen.org Youth in Nature Photo & Video Contest – a youth-generated digital/social media and community mobilization initiative.
Alison Rodden is the Director of Client Engagement at Hispanic Communications Network. In her position, Alison identifies new opportunities to develop social marketing strategies for mission-oriented clients aiming to increase brand equity, message reach, and accessibility of services to Latino communities. She specializes in client engagement, business development, account management, project planning and execution, multimedia campaign design, and strategic alliances and partnerships. Her client portfolio highlights initiatives with government agencies, nonprofit organizations and ad agencies focused on public health (cancer, reproductive health, domestic violence, epilepsy, HIV/AIDS, chronic disease, impaired driving), sustainable homeownership, environmental stewardship, energy efficiency, civic participation and under-served youth.

2) Google Helps the Department of Veterans Affairs Make the Connection

The Google for Government team is based in Washington, D.C. and is solely dedicated to working with federal government communicators and their ad agencies. Sean will share an example of how the Google for Government team has partnered with the Department of Veteran Affairs to help them effectively reach veterans who are suffering from post-traumatic stress disorder (PTSD).

Sean Harrison joined Google in 2011 after working on various political campaigns. In 2009 and 2010 he successfully managed campaigns that received national attention and recognition. Last year Sean managed all of the online advertising that Superpacs and Independent expenditure groups did through Google and YouTube. Currently Sean manages new business development on the Google for Government team in Washington, D.C. Mr. Harrison is a 2004 graduate of American University.

3) The Impact the Final Omnibus Rule has on the Patient

As a result of the HITECH legislation, the Final Omnibus rule becomes enforceable for Business Associates on September 23. While much focus in the press is based on the obligations this will place on Business Associates, many of whom are small business, there is little attention being given to the positive aspects of the legislation giving more control of data to the patient. What this means for example is that if a Mobile Application provider gets an end user to provide appropriate consent to their terms and conditions then the data stored within the app is no longer governed by HIPAA. While the application provider still has a duty to protect the data that responsibility is limited to what the specify in their privacy policy and is not defined by the Federal government (other than much less stringent FTC guidelines).
Grant Elliott is the Founder and CEO of Ostendio, Inc. (@ostendio) which is a D.C. based mobile solutions company that builds multi-channel mobile applications, with a particular focus on mobile health, mobile security and mobile compliance. Before founding Ostendio, Mr. Elliott was the Chief Operations Officer and Chief Information Security Officer at Voxiva, a leading US based mobile health provider, where he was responsible for building the groundbreaking Text4baby and Text2quit mobile solutions, leading the organization through multiple ISO 27001 security audits and its first HIPAA audit based on the OCR HIPAA Audit Protocols.

Mr. Elliott has a strong domain expertise in communications, health IT and Mobile Health and is a subject matter specialist in Information Security and Regulatory compliance, with a specific focus on FDA Mobile medical applications and HIPAA/HITECH compliance. As a contributing member of the mHealth Regulatory and Clinical Decision Support Coalitions, Mr. Elliott speaks regularly on these topics and provides general thought leadership and guidance on the role of government regulation in the mobile health space.

Mr. Elliott is also an Adjunct Professor at the Pratt Institute in New York where he teaches leadership, business management and entrepreneurial skills to post-graduate students looking to become the business leaders and innovators of tomorrow.

4) Patient Centered Care and Behavioral Integration

During her presentation, Kait will discuss how integrating behavioral care into primary care will better mental health access and treatment in this country as well as de-stigmatize mental illness. While encouraging the notion that mental health and physical health are inextricable, we cannot say we are caring for a person's health if we are denying great swaths of what makes them healthy or not.

Kait Roe is a Patient Champion – she will always be the voice of the patient first. After that, Kait is also V.P. and Senior Partner for Fuse Health Strategies, LLC. In this position, she works with different groups, from family practices, to hospital systems, to MCOs and ACOs helping them understand several key ideas. One: that patient-centered care isn't patient-centered if there isn't a patient in the room, every room; two, that patient-centered care isn't about checking a box for recognition (though she works with NCQA to help make sure their PCMH standards are indeed patient-centered); and three, that if behavioral health isn't included in your care model in some way, you are missing a huge factor for health, and are likely not practicing true patient-centered care.

Kait has presented at the PCPCC at their annual stakeholder's meeting and has represented patients in Maine for years both at the State level (for Medicaid) and in the RWJF funded PCMH pilot for 3 years. Additionally, she is included in several workgroups for the MD DHMH's Continuity of Care Advisory Board, and also works to improve the social media outreach for a M3, a validated, multi-dimensional, Mental Health screening tool for providers and patients.

5) Finding the Voice of a Large, Faceless, Federal Agency

When the New York Times ran a very personal op-ed by Angelina Jolie last May, the twitterverse lit up with messages supporting her decision to have a prophylactic mastectomy in the hope of reducing her chances of developing breast cancer. Ted was running the main twitter feed of the National Cancer Institute (NCI) that day and immediately began to share information about genetic mutations associated with breast cancer and genetic testing. His tweets contributed to an unprecedented spike in social media traffic over two days, particularly through mobile devices.

Angelina Jolie’s piece allowed us not only to share expert-reviewed information on complicated medical questions, but it also gave us confidence that we had found NCI’s voice on Twitter. A few months earlier, we had taken over the main NCI feed, which, until then, had simply been an aggregator of 24 NCI feeds. At first we struggled to find the voice of a large, faceless, federal agency, but eventually we realized that the answer was right under our noses: NCI’s information summaries for patients use plain language (and are cleared by the agency). We began to echo this voice in original posts on both Twitter and Facebook.

We’ve learned lessons from many people. In particular, Jay Rosen’s terrific tips for social media have guided us. And as we try to communicate sometimes technical information about cancer, we take inspiration from NASA’s ability to make the details of space exploration accessible to huge audiences over social media.

Edward “Ted” Winstead co-runs the main Twitter and Facebook feeds for the National Cancer Institute (NCI), which is part of the National Institutes of Health (NIH). He also writes about cancer research and genomics for NCI. Ted is a graduate of the Writing about Science program at Johns Hopkins University and a proud member of the NIH Bicycle Commuter Club.

6) How to Get Your Health Information to the Top of Twitter Chatter (Co-Presentation)

On Thursday, August 29, 2013, the hashtag #nccamchat appeared on Twitter’s top trending list in the D.C. area. This presentation will talk about how it got there.

In August, the National Center for Complementary and Alternative Medicine (NCCAM), one of the 27 Institutes and Centers at the National Institutes of Health (NIH), hosted a Twitter chat on omega-3 fatty acids. The hashtag for the chat—#nccamchat—was the second most trending hashtag, sandwiched between Time Magazine’s #migrainechat and the up-to-the-minute breaking news on #Syria. What makes NCCAM’s trending hashtag particularly noteworthy is that the Center’s Twitter handle, @NCCAM, has a relatively modestly sized fan base of 17,500+ followers (compared to Time Healthland’s 274,000+ followers). The chat was NCCAM’s most successful chat to date, reaching over 1 million accounts. This success can be attributed to a plan that included: Executing a thorough promotion strategy, highlighting current news on a recent study that raised concerns about the association of omega-3s and an increased risk of prostate cancer encouraging active participation from the Twitter handles of other NIH Institutes and Centers, which involved pairing subject matter experts with digital communications experts in one large conference room during the chat, and encouraging participation from other health organizations such as the Mayo Clinic.

NCCAM hosts Twitter chats on a monthly basis that focus on what the science says about the safety and effectiveness of mind and body practices, such as yoga, tai chi, and meditation, and natural products, such as dietary supplements.

Yasmine Kloth is a Digital and Social Media Strategist at Westat. She manages the social media program at the National Center for Complementary and Alternative Medicine at the National Institutes of Health.

Irene Liu is a Health Communications and Digital Information Specialist at the National Center for Complementary and Alternative Medicine at the National Institutes of Health. She serves as Team Lead for Outreach in the Office of Communications and Public Liaison.

Event Logistics
Agenda

6:00pm - 6:30pm Registration and Networking
6:30pm - 7:15pm Presentation
7:15pm - 7:30pm Q&A
7:30pm - Additional Networking

As always, we want to make sure to give thanks to our sponsors, Aquilent, Palladian Partners, Adobe, and Amazon Web Services. Because of their support, we have been able to continue creating some really informative events, as well as, offer some great appetizers and beverages for all that attend the meetup.

You can follow us on twitter @DCHealth2_0 (http://www.twitter.com/DCHealth2_0)

Jen Bundschu

Health 2.0 Washington D.C.

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Health 2.0 STAT - October 24, 2013

The Barking Dog

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Health 2.0 STAT - October 24, 2013

Health 2.0 Washington D.C.

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