The Future Of Content

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All-Star Panel—The Future of Content

Anti-advertising sentiment is on the rise and the ad, more than ever, is under enormous pressure to change. But what will it become? More importantly: how will it get there? What practical skills and knowledge do CMOs need to make the best decisions for the future of their brand?

We’re bringing you an all-star panel of brand marketers, agency CEOs, technologists, and storytellers to explore what is at the core of the problem with advertising, and to explore the questions about what happens next and how brands should prepare.

Our panel will discuss the future of content as it’s broken down into three-core components content, technology, and data.

· Content is what all communication is composed of, it’s a type of experience. We’ll ask what content is today and what it is becoming.

· Technology is inextricably tied to the end experience. What is the end experience? Will it remain on our screens or will it be wired directly into our amygdala? How will technology mediate the end experience and influence the way we measure that experience?

· Data is for everything. For creating, distribution, and measurement of content. Data to find the perfect audience based on their behavior. Data, like programmatic on steroids.

Join us for a supremely interactive panel where we’ll discuss the future in a practical way and figure out how to address strategy, selling, and staffing for the future of content.

Moderator:

Kirk Cheyfitz (https://www.linkedin.com/in/kirkcheyfitz)

CEO and Founder of Story worldwide - A Digital-first ad agency, which has integrated journalistic storytelling, with advertising to tell brands' stories in every media channel. Kirk has extensive experience in journalism and has started and runs various media agencies.

Panelists -

Bailey Richardson (https://www.linkedin.com/in/baileyrichardson)

Bailey, is currently working at Pop-Up Magazine (https://popupmagazine.com/), a revolutionary first of it’s kind ‘Live-magazine’. She was one of the early employees at Instagram, where she worked on the community team. She’s also worked for Ideo, StoryCorps, this American life, and more advising on community design.

Joanne Tombrakos (https://www.linkedin.com/in/joannetombrakos)

Joanne Tombrakos (https://www.linkedin.com/in/joannetombrakos)is the Chief Storyteller, Business Development Consultant & Digital Marketing Strategist (https://www.linkedin.com/title/chief-storyteller-business-development-consultant-digital-marketing-strategist?goback=%2Enpv_AAkAAACUlIYBc1CNKf9J4cboEcqbVSK9HSljt6U_1_1_NAME4SEARCH_ZDKk_1_en4US_1_1_1_1_1_1_1_1_1_1_1_1_1_1_1_1_1_1_1_1_1_1_1_1_1_1_1_1_1_tyah_1_*1&trk=mprofile_title), Personal Brand Advisor and Coach at Joanne Tombrakos International. She’s also an adjunct Professor at NYU teaching digital marketing. In a past life she was a media advertising executive for companies that include CBS Radio and Time Warner Cable.
An avid writer, she’s published two books to date, - It Tak (http://www.amazon.com/Takes-Timer-Guide-Creating-ebook/dp/B0082WW11E/ref=ntt_at_ep_dpt_2)es An Egg Timer, A Guide To Creating The Time For Your Life and a novel, The Secrets They Kept (http://www.amazon.com/Secrets-They-Kept-Joanne-Tombrakos-ebook/dp/B005P2DRJY/ref=asap_bc?ie=UTF8). She contributes regularly to The Huffington Post (http://www.huffingtonpost.com/joanne-tombrakos/what-to-do-if-you-get-a-pink-slip_b_3625487.html) and publishes a weekly newsletter, One Woman’s Eye (http://joannetombrakos.com/thrive-newsletter/), a curation of tips, tools and inspiration to thrive in the digital age.

Matt Wellschlager (https://www.linkedin.com/in/matthew-wellschlager-2964102)

Matt is the VP of Marketing at Ceros, an interactive content marketing software company. Wellschlager’s got a rich history on the brand side, is a marketing technology expert and a thought-leader in the field.

Mike Knowlton (https://www.linkedin.com/in/mike-knowlton-a1a789)

Mike is the Founder and President of Murmur, (http://www.murmurco.com/) a next generation storytelling studio and the Co-Founder of StoryCode, a global community of interactive and immersive media makers. Knowlton has extensive experience with a variety of cutting-edge medium but his understanding of mobile is where he’ll bring a lot to the table for our Panel. He’s the Creator of StoryDeck, (http://storydeck.me/) Tinder for Storytelling, and he’s volunteered to create one of these StoryDecks as a way to engage our audience.

Jeff Gomez (https://www.linkedin.com/in/jeffgomez)

Jeff is the founder of Starlight Runner (http://www.starlightrunner.com/about), is known as the Guru of Transmedia storytelling because of his expansive body of work. He’s not only worked on films like “Avatar,” “Pirates of the Caribbean,” but also for brands including Mattel and Coca-Cola. Gomez lectures on Transmedia at media and interactive conferences worldwide and regularly teaches the subject at CUNY. Jeff will be focusing his presentation for brands and agencies.

How:

Over beer and pizza, of course. Hobnob with your fellow attendees, the speakers, and the event organizers. Make friends, make connections, but most importantly, great conversation.

Why:

Because by failing to prepare, you are preparing to fail.

– Benjamin Franklin.