Product and service success through agile market analysis

For companies to be successful, they need to have a firm understanding of their market and stay on top of the constantly shifting landscape. Key to that are customers and competitors, and their intertwined dynamics. Many companies don’t have the knowledge or processes to be successful. They think they understand their customers and competitors and then find out after launch that they missed the mark. The results are launch failures or even going out of business.

Learn about various market strategies to ensure successful products/services. Discover how to identify the right strategy and ways to implement that strategy into your organization to create virtuous cycles. Understand agile market analysis and customer analysis, and pitfalls to avoid. Learn about real-world case studies and practical ideas that you can utilize immediately.

About the Speaker:

Erik Suhonen is an executive, advisor and founder with over 20 years of experience in technology, advertising and media. He spent 9 years at Yahoo as Head of the Yahoo Developer Network (including Product Marketing and Product Management globally) and leading a $1.5 billion business. Erik recently led Global Product Marketing at Adconion where they sold their company to SingTel. He also co-founded a startup, Select HyperMedia, and held other leadership positions. Erik earned his MBA from University of Southern California. He is currently an Advisor to several startups. You can follow him at https://twitter.com/ESuhonen or connect with him at https://www.linkedin.com/in/eriksuhonen

Agenda:

5:30pm Reception & Networking

Hors'd'ouvres and adult beverages provided by Mitchell

6:00pm Presentation and interactive Q&A