Discover the Power of Repurposing and Expert Positioning

You have all kinds of untouched POTENTIAL in your business that can EASILY be profitable! Learn to identify that potential, position yourself as an expert, and capitalize on it.

If you are not sure what we are talking about, then this is the workshop for you. Actually we are not even calling this a workshop--it is more of a hands-on "Business Clinic."

Coach Sean McCarthy has teamed up with Stephanie Hillberry to put together a full day workshop aimed at small business owners, entrepreneurs, speakers, coaches, authors (and wanna-be authors), and those that know they have something to offer--some bigger purpose in life.

http://photos3.meetupstatic.com/photos/event/2/c/8/0/event_136091392.jpegWhy Repurposing?

Chances are good that every day you are creating content for your business! Every time you jot down an idea, post content on you Facebook page, post a blog, record a seminar, or put together a PowerPoint presentation, you’re creating useful content.

Have you ever wondered what else you could do with all that content?

Repurposing gives your current, existing content new life, and allows you to reach brand new audiences without having to budget more marketing dollars for new material. Repurposing is about taking your intellectual property, the stuff you already have and know, and re-formatting it.

Have you ever wanted to write a book? Chances are you already have all the content you need! Come learn how to repurpose your content into products and sales.

Stephanie Hillberry is a speaker, writer, and business consultant. She owns her ownhttp://photos1.meetupstatic.com/photos/event/2/1/6/8/event_136088552.jpeg consulting company, Hillberry Ventures, with her husband and business partner, Craig, where they help businesses repurpose their resources into fresh, new digital products like e-books and e-courses. --> Find out more about Hillberry Ventures (http://hillberryventures.com/)

--> Read Stephanie’s blog (http://stephaniehillberry.com/blog)

--> Contact Stephanie (http://stephaniehillberry.com/contact-stephanie)

In the morningparticipants will actively work through the Three Steps of Repurposing for Business and learn--

How to uncover a new revenue stream using the work we've already done. How to take advantage of the new opportunities offered by digital technology like smartphones, iPads, etc. How to create our own digital products by repurposing resources we already have and turning them into e-books, e-courses, etc. And how to set up a marketing strategy to build our businesses using these repurposed products. And the fun doesn't stop there!

The afternoon session is all about how to position yourself, and your business in your competitive local market place.

When your potential customers think of your industry, do you come to mind?

A critical part of strategic communications and marketing is branding and positioning. Successful business people intentionally develop a plan to position and brand themselves as an “authority;” an “expert;” and/or a “valued resource” in their industry or profession. Learn how to do this in your own local marketplace.

In the afternoon clinic particpants will learn:

What “Positioning” exactly is Getting known and building credibility
Why Positioning is it important in Marketing 5 low cost strategies to Position Yourself as the Expert What you do with your Positioning once you have it How to tie your Positioning in with the rest of your marketing 4 Common mistakes and what to do about them How to correctly position your product, service or company

REGISTER NOW FOR PreREGISTRATION PRICING

$59

Price at the Door is $79 Register early for best pricing.

Want to go for free? Step #1, Register and Pay for your ticket. Step #2, Get 2 friends to register and pay AND give your name! Step#3, Let us know you referred them. We will refund your purchase price.

Special Prize for the person who refers the most participants. (It's a good prize! http://img2.meetupstatic.com/1723755200050492932723/img/smileys/biggrin.gif )