Edina Professionals welcome Scott P. Plum, Founder/President, MN SALES INSTITUTE
Details
Creating Urgency : You have the best products or services, and when tell others about them; they listen to your presentation, but don’t buy!
They may say they are “going to think it over” or they may say “your price seems high”
A different outcome begins with a different approach. Learn how to create a sense of urgency when describing your products and services and help the prospect understand their experience in the absence of the value your solution provides.
Scott Plum has been focused on marketing and selling services to professionals since 1987. He started the Minnesota Sales Institute in 2002 to teach people how to shorten their sales cycle, increase their closing ratio, generate more revenue and get in front of more qualified prospects. He works to uncover the barriers that hold people back from doing what they know they should and stop doing what they know they shouldn’t. Scott is president Sales and Marketing Executives (SME). He is the PAST President of the Professional Sales Association (PSA) and is a board member of the National Speakers Association (NSA) Minnesota Chapter.
Edina Professionals is an organization of Twin Cities business persons dedicated to the development and support of its members through the exchange of social contacts, qualified referrals, and community service.
See our website www.edinaprofessionals.org (http://www.edinaprofessionals.org/)
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