Public Blockchain: A Case Study in Success- Brave Software

Speaker: Luke Mulks, Brave software

Topic: Public Blockchain- A Case Study.
"Blockchain for the open Web"

Brave Software was co-founded by Brendan Eich, co-founder of Mozilla and creator of JavaScript, and Brian Bondy, formerly of Khan Academy and Mozilla.

Web browsing and digital advertising are broken, and everyone is paying the price. Users suffer invasive ads, tracking, malware. Publishers face huge losses in revenue. Advertisers experience massive fraud and poor targeting. The Brave solution is a win-win for everyone who has a stake in the open Web and who is weary of giving up privacy and revenue to the ad-tech intermediaries.

Brave aims to reset the system with a new blockchain-based digital advertising platform integrated with an Ethereum ERC20 utility token that can be exchanged between users, advertisers, and publishers. Users opt in and get paid to view fewer ads. Publishers earn more. And advertisers get better reporting and less fraud.

Speaker: Luke Mulks, Senior Ad Tech Specialist at Brave and core member of the Basic Attention Token team. Q & A session.

Snacks and drinks! Come with inquiring minds.