Learn SEO, Google Ads & Reviews

Looking to grow your business in Columbus? Learn how with help from local experts in Google SEO, online ads, and reviews. We will disect the 3 sections of a search engine results page and how to rank higher on each.

1. Organic Search, topics include:

• "Top-of-the-Funnel" Calls-to-Actions (CTAs)
• Keywords and Backlink Gap Analysis
• Meta Titles, Descriptions, Images, and SCHEMA
• Google My Business Listing

2. Local Search, topics include:

• Setting Up Review Email Template
• Industry Specific Review Platforms
• Having an Online Review Strategy
• Google My Business Reviews

3. Paid Search, topics include:

• Google Ads Vs. Google Ads Express
• Setting Up and Segmenting Campaigns
• Understanding Different Ad Types (Text, Map, Display, Video)
• Targeting Your Email Lists (Full Circle Strategy)

Workshop leader Dustin Pearce is a Digital Marketing Expert at Makeshark Marketing in Columbus, Ohio. Dustin has worked with local companies to increase SEO 414% and grow online sales by over $500,000 annually. Previously Dustin helped build national brands like Hulu, Kroger, Huffy Bikes, and Orbit Gum.