91springboard is a vibrant coworking community of freelancers, startups and established small businesses. We seek to be an access point where people can gain the knowledge, network, and support to grow their business. We organize a number of meetups and events aimed at the entrepreneurial community across our cities. These events and meetups range from networking opportunities, to workshops and talks, to investor pitch sessions.
Brief introduction to the topic/session: Building an app is never an easy task. It always helps to know your target audience and what their preferences are. This session will take a deeper dive into understanding some of the best practices you can undertake for designing mobile apps for the Indian Market.
What are we covering: - The Indian Context: New users and the problems they face - Best practices: Product research - Best practices: Synthesis - Best practices: Design and Testing
Who should attend: Founders, PMs, and designers who are building for India
Key Takeaway points: - Problems facing the vast majority of Indian Mobile Users (and new internet users) - How to solve these problems using design - Best practices on product research, analysis of research data, iterative design, and user testing