Cultivating Loyal Customers for Increased Profit Discussion & Networking Meeting

New Year! New Location!

We are very excited to have our first meeting of the year at Mother's Grille in Federal Hill!

There’s an old marketing principle that states “80% of your profits come from 20% of your customers”. This principle implies that, on average, only 20% of your customers are ‘repeat customers’, a relatively small percentage of your overall consumer database. Small changes in marketing and sales strategy can have a large impact on sales. This month's presentation by Jason Cohen (http://www.linkedin.com/in/jasongcohen), CEO of Rockit Digital Marketing (http://rockitdigital.com/), will explore how simple shifts in marketing resources to collect and utilize consumer data (using digital, social and mobile data collection tools) can create a longer tail of consumer engagement, increasing frequency, average sale, or consumer life cycle.

At our meeting you can expect:

Appetizers Prizes Time for hands-on help and collaboration with the organizers and other attendees Speaker lead discussion Opportunity to make announcements, advertise job openings, share social media success stories, promote, and look for opportunities for collaboration Networking We encourage you to tweet what you learn during our meetings! Our Twitter is http://twitter.com/baltsocmedia and we are using hashtag, #baltsocmedia.

To thank Mother's for hosting us, please use your social prowess to mention them in check-ins and posts. Their Facebook Page is https://www.facebook.com/mothers.grille and their Twitter is https://twitter.com/mothersgrille (https://twitter.com/mothersgrille).

Please feel free to invite others to join the group and attend our meetings.

We look forward to meeting with you, networking with you, and helping you expand your businesses via social media.

Happy Holidays!

AK (@akstout18) & Jim (@fitterweb)