Lunchtime Lesson: Say What? Planning Your Marketing Communications Efforts

http://photos3.meetupstatic.com/photos/event/1/c/9/a/event_264187322.jpegHave a business, product, service or other offering that you want to tell the world about, but aren't sure how to go about it? In this session, nonprofit communicator and journalist Julie Petersen (http://www.linkedin.com/in/jmlpetersen) will help you aim in the right direction.

After a brief overview of communications strategy and planning, we'll work together to get you started on a real plan: identifying and understanding you audiences, developing content that appeals to those audiences, and then using that information to figure out how best to reach them - and what to say when you do.

Bring your lunch and get a FREE hour long tutorial from coWORKer Julie Petersen.

Bio: Julie Petersen is a writer, editor and communications strategist who brings more than 12 years of effective reporting, writing and publishing experience to public education reform. A former technology and entrepreneurship reporter, Julie is now focused on capturing, distilling and conveying clear and compelling information about education innovation to a wide range of audiences, including entrepreneurs, grantmakers, investors, policymakers, educators, and families.