CRASH COURSE: Writing Press Releases: Secrets to Success! with Daedalus Howell

We are so enamored of social media that sometimes, as entrepreneurs, we forget to share our stories with local news media. There are many reasons to do so! Howell will show you how and why, including the implicit SEO benefits, legitimizing factors, and becoming a go-to expert.

In this Course you will learn:
• How to find your newsworthiness
• How to properly pitch the media
• The basic anatomy of a press release
• PR vocabulary
• The secret cues that signal media professionals that you are a credible source and ready for primetime!

FREE for WORK members (including Friends of WORK!) and $10 at-the-door for Non-WORK Members. Help us keep the lights on and great programs coming your way!

Noon-1 PM in the WORK Library. Feel free to bring a bag lunch.

Bio: Daedalus Howell is the director of the upcoming feature film Pill Head, author of the novel Quantum Deadline, and host of the Daedalus Howell STORY podcast at DaedalusHowell.com. "I write for pixels and pulp, pen paranormal sci-fi crime fiction and direct art-house films. I use my chops as a once-upon-a-time newspaperman to research the recherché (and other French words) on my blog and beyond. As a hired gun, I’ve filed columns for dozens of papers and magazines, from daily metros to the local rag I delivered as a paperboy."