Agile + UX

Join us for our December UXPA Event! We'll be discussing Agile methodology and how User Experience makes an impact within your development cycle.

Agile was born in the late 90's to allow developers to better manage software development. User Experience (UX) originated during WWII to improve user interfaces of fighter bombers to prevent human errors (back then it was called "Human Engineering"). Since then, UX principles spread across every industry, including software development.

In today's fast pace web app deployment cycles, the integration of agile project management and UX is critical for a successful product release.

This event will introduce you to Story Mapping, a workshop administered by IBM's Agile Coach Eduardo (Xavier) Segovia. Xavier will teach you ways in which your development teams can better focus on customer needs and backlog story generation for the successful deployment of a Minimal Valuable Product. In addition, we will have a special remote talk by Jeff Gothelf who will discuss ways your team can better align with your customer base in a fast paced environment.

Thanks to our host and sponsor Ferguson, this event is free!!!

*Registration is required to attend the workshop
**Must be UXPA Norfolk member to attend.
Sign up for membership here (free): http://bit.ly/UXPANFK

What will you learn:
o Basic principles of agile methodology
o Best practices of User Experience for a product development cycle
o How to conduct a user journey
o How to apply a user journey to generate a backlog for your MVP

Our sponsor for this event:

Ferguson: www.ferguson.com

--Speaker Bio--

Jeff Gothelf

I believe too much time and money is wasted on ideas that don’t work. The world, driven by technology, is changing too fast for us to reliably predict what will work. Today’s leaders must inspire and collaborate, not micromanage, to drive agility and innovation in their orgs.

I believe humility and learning are in short supply. To improve that, I teach executives and teams — through remote advising & coaching, workshops, keynotes, & books — to focus on their customers, learn from mistakes and create an agile culture that continuously improves their products and services and the way they work.

I am the co-author of Sense and Respond, Lean UX and Lean vs Agile vs Design Thinking. Recently, I co-founded Sense & Respond Press, a publishing house for modern, transformational business books.

Eduardo (Xavier) Segovia

Xavier is an Enterprise Agile Coach with over 20 years of experience in IT transformation, leadership, project management, mentoring and coaching. Over the past 6 years, he has been leading a critical part of the transformation to agile in the CIO’s Office of IBM, developing strategy, executing it and enabling executives, managers, organizations and teams to adopt business agility and resiliency for a 11,000+ person organization.