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The DOGMA of Content Management

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The DOGMA of Content Management

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The days where we looked for one content management solution to address all of our needs are long gone. Organizations are now faced with the challenge of implementing multiple content management solutions focused on many tiers within the organization:

  • Local business unit applications – these applications manage content localized to a single business unit
  • Cross business unit applications – these applications manage content that is used by multiple business units
  • Enterprise applications – these applications manage content that is used by all business units in the enterprise

Implementing a diverse set of content management solutions requires a consistent approach that reuses a proven methodology. All successful content management implementations address five steps:

  1. Discover – what information do I want to manage
  2. Organize – how should the information be organized so users can find it
  3. Govern – what are the process and procedures for managing the information
  4. Manage – how will the information be protected and meet compliance/ retention requirements
  5. Analyze –how will users access the information and turn into extended value for the organization

Alan Weintraub is currently in the Office of the CTO at DocAuthority, an ECM and RM vendor. Previously, he was a CIO at the Federal Reserve Bank, a longtime analyst at Forrester Research, and a Principal at Perficient. Alan is an AIIM Fellow and leading expert on multiple aspects of enterprise information management (EIM) including enterprise content management (ECM), data management, information governance (both data and content governance), digital rights management, and digital asset management.

Here are link's to DocAuthority's Web site, the Blog referenced and Alan's LinkedIn profile:
https://docauthority.com/
https://blog.docauthority.com/dogma-identifying-the-value-in-your-unstructured-information
https://www.linkedin.com/in/alanweintraub/

Agenda:
• Networking, 11:00-11:20
• Lunch, 11:20-Noon
• Presentation, discussion, demonstration, etc., Noon-1:00

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AIIM Southwest Chapter
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