API Strategy Talk: Marketing to Developers and Business

Hi API geeks, time for another meetup! This month, our topic is marketing. And specifically, how to appeal to two very different audiences.

What's different about B2B marketing (to business) and B2D marketing (to developers)? How do you grow an active developer community around your API? How can your API help you land new commercial partnerships? How do you turn your users into evangelists for your API? What advertising and marketing techniques just don't work with highly technical audiences?

To help guide us through these questions and more, we've invited digital marketing specialists Taboo Group to join us and share what they've learned about marketing API services to developers and businesses.

It's a new venue this week as well, located in the CBD. I hope to see you all there!