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At API events you often hear that developer experience makes the difference between a successful and a failed API.

But what is DX (developer experience)? And why is it so important? How do you recognise it? And most importantly, how do you improve your DX?

We are super excited to have Cristiano Betta (, a DevRel consultant specialised in developer experience for a presentation about the onboarding, activation, and support processes that make a great DX. Cristiano who previously worked at PayPal as a Senior Developer Advocate, will present his talk: "The Seven Deadly Sins of Developer Onboarding" (

After the presentation we'll have a roundtable discussion.